christopher griffin

134K

205k

151

35 I NYC I black I ✉️ plantkween@underscoretalent.com

Christopher Griffin, known as Plant Kween, is a passionate plant enthusiast and advocate for green living. With a vibrant online presence, they share a love for plants through engaging content that promotes plant tips, inclusivity, and self-expression.

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Top performing platforms 📊

  • Instagram

    Total Followers: 523,544

    Engagement Rate: 1.40%

    avg Likes per Post: 7,176

    avg Comments per Post: 124

  • TIKTOK

    Total Followers: 70,798

    Engagement Rate: 12.62%

    avg Views per Video: 9,424

    avg Likes per Video: 1,171

    avg Comments per Video: 18

  • YouTube

    Total Subscribers: 151

    Engagement Rate: 10.28%

    avg Views per Video: 107

    avg Likes per Video: 10

    avg Comments per Video: 0

Overall Insights ✨

  • Audience demographic 👥

    Gender:

    88.9% Female

    11.1% Male

    US Following:

    75.5% United States

    Age:

    14.1% 18-24 Years old

    55.6% 25-34 Years Old

    21.3% 35-44 Years Old

    Ethnicity:

    10.5% Asian

    7.3% Black

    75.9% Caucasian

    6.3% Hispanic

  • brand match & potential 🎯

    Plantkween presents a very exciting opportunity to work with talent who is rapidly growing in their niche (plants/gardening), but has an extremely strong connection to fashion as well.

    Should there be any plans for brand shoots, or footage capture at events, christopher has a wealth of experience on camera in productions outside of their own.

Relevant news

  • Sacred Spaces: Plant Expert Christopher Griffin's Brooklyn Apartment Is A Botanical Garden

    "Christopher Griffin is a self-described Plant Kween: a Black, queer, nonbinary person living their truth and adoring their plants—one pot, stem and leaf at a time. Petite in stature but bright and bold in style, Griffin, 35, is a source of light, inspiration and education for their 476,000 Instagram followers."

    essence

  • I built a thriving side business without ever having a viral moment. Here’s how I grew my following and secured partnerships with brands like 1-800-Flowers.

    "Balancing two jobs has led to a ton of experiences. One morning I could be hosting a panel discussion with Indigenous community members and raising awareness about the importance of Indigenous mental health at Headspace, then later that evening I could be hosting a sustainable student fashion show as Plant Kween."

    business insider

  • Inside A Brooklyn Closet Where Gender is A Construct and Sequins Are A Must

    "Nestled in said jungle of a home, you’ll find not one, but three closets. One serves as a catch-all, another is for vintage, and the last specifically houses designer fashion. The latter is essentially an ode to the designer Griffin admires most: Christopher John Rogers, whom they donned for their bookYou Grow, Gurl!'s cover."

    Coveteur

Partnerships & Awards 🏆

Circle of influence

  • Brooke DeVard

    Tiktok: 154K
    Instagram: 136K
    youtube: 7.07K

  • Eni Popoola

    Tiktok: 380K
    Instagram: 303K
    Youtube: 11K

  • Brian Lindo

    TIKTOK: 131K
    INSTAGRAM: 460K

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