Gender:

92.5% Female

7.5% Male

US Following:

80% United States

Age:

56.3% 18-24 Years old

31.3% 25-34 Years Old

2.7% 35-44 Years Old

Ethnicity:

9.0% Asian

68.1% Black

18.7% Caucasian

4.2% Hispanic

Eni is a great example of connecting to joy even when the journey can take unexpected turns.

an ivy league graduate & eventually NYC lawyer, eni dedicated several years to the pursuit of law. However, she gained virality when announcing she would be resigning from her firm upon their discovery & disapproval of her tiktok beauty content.

despite the shock, eni took the opportunity to fully lean into her true happiness resulting from content creation.

After a couple of high touch partnerships with the brand, the joy is campaign would be a great way for her to graduate to a further engaged scope of work.

Despite being a young milleniall, eni has an extremely strong gen z audience. a partnership with her allows for ksny to simultaneously maintain its core while also reaching a younger audience.

eni has also participated in mostly beauty related partnerships, allowing for a potential fashion brand partnership to be explored with little saturation.