Gender:

89.6% Female

10.4% Male

US Following:

85.6% United States

Age:

67.7% 18-24 Years old

13.6% 25-34 Years Old

1.1% 35-44 Years Old

Ethnicity:

9.6% Asian

16.6% Black

69.1% Caucasian

4.7% Hispanic

with hopes to drive purchase, madysen is a potential gen z partner who has an audience that is receptive to her explicitly promoting retailers.

this would give ksny the chance to not only promote the joy is messaging, but to equally focus on driving conversion.

also as a recent graduate with an audience earning new disposable Income, the jewelry is a great entry point for new customers to kickoff a relationship with the brand.

while focued on fashion, most of madysen’s partnerships have been at the affiliate capacity. a partnership with ksny would allow her to show a deeper level of engagement and give the brand a chance to grow with her.

Madysen’s age would also offer ksny the chance to maintain relevancy with a younger demographic In an authentic way.