mona kosar abdi

228K

89k

32 I NYC I Black I ✉️ Info@monakosarabdi.com

Mona is a multimedia journalist with a resume spanning World News Now to ExtraTV. Despite a love for traditional media, she’s also been able to successfully garner an audience on social by sharing BTS content & opinions on her daily life.

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Top performing platforms 📊

  • Instagram

    Total Followers: 89,278

    Engagement Rate: 2.08%

    avg Likes per Post: 1,749

    avg Comments per Post: 70

  • TIKTOK

    Total Followers: 228,200

    Engagement Rate: 4.64%

    avg Views per Video: 373,615

    avg Likes per Video: 17,139

    avg Comments per Video: 212

Overall Insights ✨

  • Audience demographic 👥

    Gender:

    67.5% Female

    32.5% Male

    US Following:

    66.7% United States

    Age:

    43.3% 18-24 Years old

    38.0% 25-34 Years Old

    10.2% 35-44 Years Old

    Ethnicity:

    9.1% Asian

    54.5% Black

    33.1% Caucasian

    3.3% Hispanic

  • Campaign match 🎯

    A great communicator with a journalism background, mona would be able to detail the joy is campaign with natural integration into her other content.

    the highlight of taraji p. henson would also fit nicely on her feed, as she often showcases other celebrity moments from her features on extratv.

    on a personal note, despite a demanding schedule, mona seems to prioritize making time for things she enjoys (i.e. quality time with her husband, television shows/movies, & makeup).

  • Long-term potential ⌛

    Even though she is very consistent on social media, mona has not yet gotten into brand deals. this offers an exciting opportunity to partner with her in early stages without saturation from other brands.

    Mona’s work on television has also resulted in a high profile following that would gain exposure to the ksny campaigns via her partnership.

Relevant news

  • Adam Glassman and Mona Kosar Abdi on the Best-Dressed Stars at the Golden Globes

    “Adam Glassman, Oprah Daily creative director and a special correspondent for Extra, had a front-row seat to the latest in celebrity fashion at the 81st Golden Globe Awards. He and Mona Kosar Abdi, Extra senior correspondent and weekend cohost, broke down some of their favorite looks from the star-studded event. Oprah and Gayle King were in attendance, along with stars of The Color Purple Fantasia Barrino, Danielle Brooks, and Coleman Domingo, and an array famous faces from many popular movies and television shows.”

    oprah daily

  • Mona Kosar Abdi Leaving World News Now and America This Morning to Become ABC News Correspondent

    “Kosar Abdi, prior to the announcement, had served as a co-anchor for the network’s overnight news programs World News Now and America This Morning since September 2020. Over the past 23 months, she has covered the protests following George Floyd’s murder, the ongoing COVID-19 pandemic, the economy—and the collapse of the condo in Surfside, Fla.”

    adweek

Partnerships & Awards 🏆

  • extratv

    Mona is currently a senior correspondent and weekend co-host on extratv.

    See Partnership

Circle of influence

  • Rachel Lindsay

    Tiktok: 23K
    Instagram: 857K

  • Nina Parker

    Tiktok: 38K
    Instagram: 315K

  • Sabrina Elba

    TIKTOK: 148K
    INSTAGRAM: 708K

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