Nyja Richardson

14K

100k

30 I NYC I Black I ✉️ nyja@kensingtongrey.co

Raised in a holistic household, nyja has maintained an appreciation & commitment to wellness even as a young millennial mother. whether it be traveling the world with her son, or enjoying vegan cuisine, she exemplifies the benefits of self-care.

FH VETTED INFLUENCER

FH VETTED INFLUENCER

Top performing platforms 📊

  • Instagram

    Total Followers: 100,814

    Engagement Rate: 5.20%

    avg Likes per Post: 5,159

    avg Comments per Post: 97

  • TIKTOK

    Total Followers: 14,200

    Engagement Rate: 17.35%

    avg Views per Video: 51,517

    avg Likes per Video: 8,863

    avg Comments per Video: 73

Overall Insights ✨

  • Audience demographic 👥

    Gender:

    53.0% Female

    47.0% Male

    US Following:

    93.5% United States

    Age:

    20.7% 18-24 Years old

    37.2% 25-34 Years Old

    29.9% 35-44 Years Old

    Ethnicity:

    9.0% Asian

    60.4% Black

    22.4% Caucasian

    4.5% Hispanic

  • Campaign match 🎯

    a feed filled with thoughtful fashions, beautiful experiences & memories with loved ones, nyja is a great representation of setting joy as an Intention.

    Even at a relatively young age, she has been masterful with poring love into others and herself.

    often featuring her son in content, adding nyja to the roster of talent allows for the many angles of joy in the position of motherhood to be explored.

    nyja is a visual storyteller that can likely encapsulate the many messages of the campaign & product in a compelling way.

  • Long-term potential ⌛

    despite steady growth over the years, nyja still maintains a level of exclusivity with the brands she promotes.

    this is a positive for ksny, as nyja is unlikely to dilute her a relationship or her personal brand with oversaturation of partnerships.

    there is also a strong trust from nyja’s audience that she is only enaged in partnerships for which she has a genuine affinity.

Relevant news

  • Millennial New York City blogger Nyja Richardson shares advice on motherhood

    “I often tell myself that this too shall pass regardless of what is it. I try to look at the brighter side of things and realize that my situation could be so much worse. I’m thankful for the success and the struggle of motherhood. It has helped mold me into a better friend, partner and woman.”

    Rolling Out

  • Mother wears ‘Blue Lives Murder’ T-shirt in front of police officers at Afropunk: ‘Stop killing us’

    “The saying that a picture is worth a thousand words can be summed up in three: ‘Blue Lives Murder.’

    That was the phrase seen on the bold statement on the T-shirt of a 24-year-old mother and activist Nyja Richardson as she attended Brooklyn’s Afropunk, the music and fashion festival that celebrates the black American punk scene in locations around the world.”

    Yahoo

Partnerships & Awards 🏆

  • MGM Rewards

    As a frequent traveler, nyja showed her audience how the MGM properties played a part in her las vegas trip.

    See Partnership

  • American Express

    Nyja featured the Delta SkyMiles Platinum card as a must-have for smooth & enoyable travels.

    See partnership

  • Banana Republic

    Sharing a mother-daughter shoot with her audience, Nyja styled matching banana republic outfits.

    See Partnership

Circle of influence

  • Kirah Ominique

    Tiktok: 270K
    Instagram: 397K
    youtube: 439K

  • Kelly Augustine

    Tiktok: 9K
    Instagram: 138K
    Youtube: 11K

  • Chinyere Adogu

    TIKTOK: 133K
    INSTAGRAM: 205K

FH VETTED INFLUENCER

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