olivia mcdowell

519K

113k

5K

24 I NYC I black & caucasian I ✉️ hi@oliviamcdowell.com

Olivia is a lifestyle influencer, showcasing original content that revolves around fashion, luxury & the art of hosting dinner parties. Experienced in partnerships with luxury brands, she skillfully incorporates these collaborations into her authentic content.

FH VETTED INFLUENCER

FH VETTED INFLUENCER

Top performing platforms 📊

  • Instagram

    Total Followers: 113,290

    Engagement Rate: 3.99%

    avg Likes per Post: 4,392

    avg Comments per Post: 54

  • TIKTOK

    Total Followers: 519,328

    Engagement Rate: 3.56%

    avg Views per Video: 322,765

    avg Likes per Video: 11,348

    avg Comments per Video: 137

  • YouTube

    Total Subscribers: 5,550

    Engagement Rate: 3.60%

    avg Views per Video: 1,970

    avg Likes per Video: 68

    avg Comments per Video: 3

Overall Insights ✨

  • Audience demographic 👥

    Gender:

    78.1% Female

    21.9% Male

    US Following:

    38% United States

    Age:

    56.7% 18-24 Years old

    31.4% 25-34 Years Old

    3.6% 35-44 Years Old

    Ethnicity:

    11.6% Asian

    11.6% Black

    69.4% Caucasian

    7.3% HISPANIC

  • Campaign match 🎯

    Olivia’s profile is a great blend of luxury fashion & community — two elements of the joy is campaign.

    her notary for dinner party’s (often joining around other women) is an organic representation on sister circles.

    olivia also has experience attending brand events (I.e. Chanel Lucky Chance Diner Pop Up) where she has proven to capture on-site content that is equally as engaging as what she produces at home.

  • Long-term potential ⌛

    by working with olivia on the joy is campaign, there is potential to kick off a relationship with a rapidly growing muse for Gen Z.

    Olivia has a strong gen z following coupled with a social circle comprised other top gen z & millennial influencers. In just the past year, olivia has seen a 124% growth in her tiktok followership.

Relevant news

  • This under $100 Abercrombie & Fitch dress is the perfect addition to your summer wardrobe

    “The video, which now has over 290,000 likes and 1.6 million views, was in response to fellow TikTok influencer Olivia McDowell’s review of the dress. “This is my dream dress. … It is absolutely gorgeous,” McDowell said in her video posted on July 4. McDowell’s TikTok currently has over 82,000 likes and has been saved nearly 18,000 times.”

    Glossy

  • Here's How To Host Your First Dinner Party, According To TikTok's Viral Dinner Host

    “If you haven’t scrolled upon Olivia McDowell's TikTok famous dinner parties, you may need to reconfigure your ‘For You Page.’ What began as a passion for hosting aesthetically themed meals for her closest friends has quickly become a viral sensation. With an astonishing 12 million viewers, women describe Olivia’s picturesque dinner parties as the ‘dream girls' night,’…”

    xo necole

Partnerships & Awards 🏆

  • Fréja New York

    A lover of their bags, Olivia partnered with the minimalistic indie brand to create a limited edition espresso colorway of their Chrystie Bag. The collaboration allowed her to seamlessly integrate product with the types of outfits that she normally showcases.

    See Partnership

  • Burberry Fragrance

    As the holidays approached, olivia worked with burberry to promote the burberry goddess fragrance as the perfect gift for the goddess in one’s own life. known for attention to detail, she was able to express the notes of the scent to her audiences through the screen. The promotion was also retail driven to macy’s.

    See partnership

  • Delola

    Known for her consistent hosting of dinner parties, olivia promoted delola pre-made cocktails as a hosting hack for making guests drinks on the rush. the partnership was a great way for the brand to attract novice or expert event hosts.

    See partnership

Circle of influence

  • Clarke Peoples

    Tiktok: 536K
    Instagram: 62K
    X: 23K

  • Jeanne grey

    Tiktok: 104K
    Instagram: 559K

  • Shayla Mitchell

    TIKTOK: 3.38M
    INSTAGRAM: 1.02M

FH VETTED INFLUENCER

FH VETTED INFLUENCER