olivia mcdowell

517K

13k

23K

23 I Biracial (Caucasian, Jamacian) I ✉️ hi@oliviamcdowell.com

JAY is a lifestyle influencer with a passion for wellness, travel, and sustainable living. HIS content resonates with a diverse audience seeking inspiration for mindful living and conscious consumption. JAY’s authentic and relatable approach has earned Him a dedicated following across multiple social media platforms.

FH VETTED INFLUENCER

Item 1 of 5

Top performing platforms 📊

Instagram

Total Followers: 113,290
Engagement Rate: 3.99%
avg Likes per Post: 4,392
avg Comments per Post: 54
TIKTOK

Total Followers: 519328
Engagement Rate: 3.56%
avg Views per Video: 322,765
avg Likes per Video: 11,348
avg Comments per Video: 137
YouTube

Total Subscribers: 5,550
Engagement Rate: 3.60%
avg Views per Video: 1,970
avg Likes per Video: 68
avg Comments per Video: 3

Item 1 of 3

Overall Insights ✨

Audience demographic 👥

Gender:
57.9% Female
42.1% Male
US Following:
60% United States
Age:
31.3% 18-24 Years old
47.4% 25-34 Years Old
12.4% 35-44 Years Old
Ethnicity:
11.6% Asian
11.6% Black
69.4% Caucasian
7.3% HISPANIC
Campaign match 🎯

By studying the timing and frequency of audience engagement with Jay’s content, brands can identify peak activity periods and optimal posting times. This information ensures that sponsored content or collaborations are strategically timed to maximize visibility and interaction. Additionally, analyzing audience feedback and comments can provide valuable insights into their preferences, interests, and sentiment towards specific content types or brand partnerships.
Long-term potential ⌛

Evaluating Jay’s growth trajectory, content evolution, and audience retention rates over time can offer insights into his long-term potential as an influencer partner. Brands looking for sustained collaborations may prioritize influencers like Jay, who demonstrate consistent engagement, content quality, and audience loyalty, ensuring enduring brand visibility and impact.

Item 1 of 3

Relevant news

This under-$100 Abercrombie & Fitch dress is the perfect addition to your summer wardrobe

“The video, which now has over 290,000 likes and 1.6 million views, was in response to fellow TikTok influencer Olivia McDowell’s review of the dress. “This is my dream dress. … It is absolutely gorgeous,” McDowell said in her video posted on July 4. McDowell’s TikTok currently has over 82,000 likes and has been saved nearly 18,000 times.”

Glossy
Here's How To Host Your First Dinner Party, According To TikTok's Viral Dinner Host

“If you haven’t scrolled upon Olivia McDowell's TikTok famous dinner parties, you may need to reconfigure your ‘For You Page.’ What began as a passion for hosting aesthetically themed meals for her closest friends has quickly become a viral sensation. With an astonishing 12 million viewers, women describe Olivia’s picturesque dinner parties as the ‘dream girls' night,’…”

GreenTree Post

Item 1 of 2

Partnerships & Awards 🏆

Adventure Travel Series

ay embarked on an exhilarating adventure travel series in collaboration with a travel agency, documenting his adrenaline-packed escapades across remote destinations. His YouTube vlogs offered viewers a firsthand glimpse into thrilling activities such as mountain climbing, skydiving, and jungle trekking, inspiring them to embrace the spirit of adventure. The series attracted millions of views and generated buzz around experiential travel experiences.

See Partnership
Outdoor Gear Sponsorship

Jay partnered with a leading outdoor gear company to promote their latest line of adventure equipment. Through captivating YouTube reviews and Instagram posts, he demonstrated the durability and functionality of the gear during extreme outdoor expeditions, driving a 40% increase in product sales.

See partnership
Adventure Influencer of the Year - TIKTOK Awards 2023

Recognized for his fearless exploration and commitment to promoting outdoor adventures, Jay Lo was honored with the title of Adventure Influencer of the Year at the prestigious Outdoor Enthusiast Awards 2023.

See Award
Top Adventure Content Creator - Wanderlust Awards 2021

In acknowledgment of his captivating storytelling and adrenaline-pumping adventures, Jay Lo was named one of the Top Adventure Content Creators at the Wanderlust Awards 2021. His ability to immerse audiences in thrilling travel experiences set him apart as a trailblazer in the adventure influencer community.

See Award